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Georgia Carolina Sports Report and The Border Bowl 

The companies in this magazine are using this Sports magazine I illustrated called the Georgia Carolina Sports Report to gain exposure for their business. This magazine covers the local area high schools and gives the business chances to gain more customers from these local fan bases. As an illustrator, I didn’t know some of these companies were in my area, like a gaming lounge and barber school we posted in the magazine. This gives these businesses a chance to gain more exposure. Inside the magazine we also tried to list businesses close to schools located near them. This page is the perfect example the Owner of Boyd Class is a Silver Bluff fan. His glass shop is in the area, and he has a lot of family members in the area as well as friends who can and will refer him to others they know.

 

The Border bowl used the news to market it’s third annual Border Bowl that features local county players who are the best seniors in high school playing football. The game has become quite popular in the area. The border bowl is sponsored by the Ronald Mcdonald house and there is also one located just a few miles away from where the Border bowl is played. The Border bowl is marketed by highlighting the top players in the area and it also gives college scouts a chance to see these players play against the best in their area as well.  The players for this game are chosen by a Committee of Coaches. The proceeds from this game are used towards the Ronald Mcdonald House.

 

Each avenue is used to place a spotlight on the business or game being played. Marketing through sports is important because many businesses can reach a lot of potential consumers who have been in search for certain services. The Border Bowl uses the News and News paper to market its game thru the season because the area is big on football and many schools here are known as football schools this gives the games a better chance at having a bigger turn out year after year. 

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